Shay Bradley
Digital Marketing Specialist
Versatile Digital Marketer with over 7 years of experience. Excels in CMS Management, Email Sending Platforms, Content Strategy, and Event Marketing.
Key Skills and Expertise
Integrated Marketing
Experienced in developing data-driven, multi-channel marketing strategies across email, SMS, and direct mail that increase brand visibility, customer engagement, and business growth. Documented success in increasing email open rates by 15%.
Website Optimization
Skilled in creating, managing, and optimizing web content to ensure brand consistency, increased member engagement, and a seamless user experience. Proven track record of increasing webpage views by 84% over four years.
Event Promotion & Strategy
Seasoned in editorial calendar creation and strategic, multi-channel event marketing to spread awareness, increase engagement, and drive attendance. Recognized for increasing attendance for an annual 350+ partner event by 56% and improving Net Promoter Score (NPS) by 52%.
Projects
Accountable Care Symposium
I have led email marketing and web design for a healthcare company’s annual conference (200+ attendees) since 2023.
Social Determinants of Health (SDoH) Survey Campaign
I led the multi-channel campaign and collection of data for a CMS annual requirement.
Outlook & Strategies Seminar
I have led the email marketing and web design for a healthcare company’s state of the union partner event since 2023.
Website
Certifications
Shay Bradley 