Results-driven Digital Marketing professional with 6+ years of experience developing data-driven, multi-channel marketing strategies that increase brand visibility, customer engagement, and business growth. Skilled in campaign optimization, marketing operations, analytics, and CRM platforms including HubSpot and Salesforce.
Integrated Marketing
Experienced in developing data-driven, multi-channel marketing strategies across email, SMS, and direct mail that increase brand visibility, customer engagement, and business growth. Documented success in increasing email open rates by 15%.
Website Optimization
Skilled in creating, managing, and optimizing web content to ensure brand consistency, increased member engagement, and a seamless user experience. Proven track record of increasing webpage views by 84% over four years.
Event Promotion & Strategy
Seasoned in editorial calendar creation and strategic, multi-channel event marketing to spread awareness, increase engagement, and drive attendance. Recognized for increasing attendance for an annual 350+ partner event by 56% and improving Net Promoter Score (NPS) by 52%.
I have led email marketing and web design for a healthcare company’s annual conference (200+ attendees) since 2023.
I led the multi-channel campaign and collection of data for a CMS annual requirement.
I have led the email marketing and web design for a healthcare company’s state of the union partner event since 2023.
Shay Bradley 