Accountable Care Symposium

Project duration: 2026, 2025, 2024, 2023

The Accountable Care Symposium is our annual conference and networking event designed to gather healthcare professionals from ACOs* across the nation to gain valuable face time with executives and thought leaders, collaborate on industry best practices, and feature speakers from practices that are displaying new and innovative ways to value-based care**. 

*Accountable care organization (ACO), doctors and other health care providers work with each other and their patients to manage their patients’ overall health. ACOs are designed to put patients at the center of their care and help them navigate a complex health system.

**Value-based care is the concept of designing care to focus on quality, provider performance, and improved patient outcomes.

Objective


  • Educate practices on how to hit more metrics/ earn more shared savings from the program
  • Teach practices new strategies & discover best practices to improve patient care from other members of our ACOs
  • Clients gain valuable face time with executives and clinicians
  • Clients have the opportunity to be a part of driving the value-based care conversation forward

Strategy


  • Promote the event via email to all partners- prioritizing ROI for their organization 
  • Provide invitation templates and FAQs to the internal managers of the clients to review during monthly in-person check in meetings 
  • Share details about agenda, speakers, and other incentives to attend in the promotional plan

Content

2025 Symposium: Employer Justification Kit Announcement Email

2025 Symposium: Know Before You Go Email

2025 Symposium: Rebrand Announcement Email

2025 Symposium: Speaker Interest Webpage

Results & Analytics

2025

  • 248 Attendees
  • Average Open Rate: 22%
  • Average Click Rate: 25%
  • Webpage Views: 2.3k
  • 73 Net Promoter Score

2024

  • 197 Attendees
  • Average open rate: 26.2%
  • Average Click Rate: 5.2%
  • Webpage Views: 6.9k
  • 43 Net Promoter Score

2023

  • 224 Attendees
  • Average open rate: 33%
  • Average Click Rate: 24%
  • Webpage Views: 5.2k
  • 65 Net Promoter Score